Review: Color Wow Root Cover Up


Hope you all had a great weekend.

Another one of my hero products is the Wow Color Wow Root Cover Up RRP £28.50 (currently reduced to £20.99 on  It comes in a palette with a dual ended brush and built-in mirror and is available in 8 shades – please see link here for more details and all the shades available.



Root Cover Up (2.1g) is described as ‘the perfect product for covering up roots and regrowth both quickly and easily and will both camouflage unsightly grey roots and cover up dark regrowth instantly in lightened and highlighted hair – without the use of peroxide!

Also stated that: ‘The powder adheres to hair without being sticky or oily yet also doesn’t have a dulling effect on the hair or make it look dry,  is also water-resistant which means your new colour will last from shampoo to shampoo.   Each Color Wow shade is uniquely formulated using a variety of pigments and reflective particles to ensure it matches your natural hair colour perfectly’.


  • Apply to dry hair using the included dual-tipped brush.
  • Start with a small amount of powder and apply to roots or regrowth, beginning at the scalp and working out.
  • Increase amount of powder if necessary and repeat process until all your roots disappear.
  • Ensure you don’t over-apply.

I have naturally light/mid brown hair so I purchased the Light Brown shade and it is the perfect colour for me.  Until recently I was darker at the top going down to a mousey blonde colour, however at my last visit to the hairdresser I got my hair coloured a copper brown colour, but as I wash my hair every day it has now a lighter brown shade with different colours coming through as well.  I usually get my hair done every four / five weeks but at around 3/4 weeks I start seeing regrowth at the roots, at the sides, so need help with this until my next visit to the hairdressers.

Application / Results

I apply as advised with the smaller brush, making sure not too use too much product at a time, you can add more if you need to and then brush through with the larger brush.   It helps camouflage grey (or any colour) roots (covers completely), dark regrowth  so quickly and easily without any mess and with no fragrance either.   It is also water-resistant, although cannot confirm how many days it would actually last as I wash my hair each day but still looks good the next day.   It definitely isn’t sticky, doesn’t make my hair look dry and is not noticeable if you apply properly. Also love this is a brush on powder as I find it handier, quicker to use than the cover up sprays / wands.

As I think this is a great product I recommend checking it out for yourself if you are concerned with regrowth, either grey or darker root regrowth – perfect for all ages.  This compact is so handy to take with you and with a built-in mirror it so easy to touch up wherever you are.    I have had my palette for ages, (as you can see below it is well-loved), as you don’t need much product but if you wanted to cover larger areas, have a heavier regrowth or do not get your hair coloured as often it should still last you a long time.

I would love to know if you have used this product before, and if so, do you think it is as good as me?

Thank you for reading  – I will have more posts up tomorrow and/or during the week.

Take care and hope you have a fantastic week.

Best Wishes Liz x

Insert Photo Credit (first photo) –




4 thoughts on “Review: Color Wow Root Cover Up

  1. Susie says:

    I love these items in terms of they are just so handy and although I have not tried this particular one I certainly will in the future. I do not know if you have tried esalon. Some people say the hair dye is very gloopy and gel like but personally I love it and you can purchase each month on subscription so again just so handy. They are also doing new highlights which I have tried and they are good but very very subtle. Also my hair does not look coloured it looks very natural which I enjoy. They are a bit pricey but my hair is really nice and also a sort of light golden brown which can be difficult to achieve. Hope you are having a nice week and thank you ever so much for your kind comments too. Susie

    Liked by 1 person

  2. Susie says:

    Hi, Yes esalon is one of the best things I have ever done for my hair. They have a deal for a first try of 7 pounds and you get a gorgeous pack with everything you need. They also ask you all about your present colour and you can send a photo to your colourist. It is really good. Susie.

    Liked by 1 person

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